Marketing and compromising for sustainability

Sustainability for the Planet: A Marketing Perspective

Introduction Marketing and the Climate Change Debate Marketing For Social and Environmental Change Marketing and the Scientific Community Enviro-marketers: Whos Out There Marketing Sustainability? What Can We Learn from Them? Marketing Adaptive Management: a Call to Action Conclusion Endnotes Responses to this Article Acknowledgments Literature Cited

Sustainability marketing myopia: the lack of sustainability communication persuasiveness

Sustainability communication in accommodation businesses tends to be factual and descriptive, as companies are concerned with product-based messages that focus on what they do; they appear not to understand the potential benefits of constructing messages that would influence consumers to behave more sustainably, which is effectively sustainability marketing myopia. An analysis of 1,835 sustaina...

Sustainability and business-to-business marketing: A framework and implications

Evolution of sustainability as marketing strategy: Beginning of new era

Time has witnessed the different phases of marketing strategy. Out of which, sustainability is the key issue which has emerged in marketing strategy over the time. In earlier phase of 1970s, ecological issues have emerged as a new paradigm in marketing strategy. Then in next decade, social issues picked up the lime light and emerged along with ecology. Reassessment of the issues resulted in evo...

Some Considerations regarding the Ecological Sustainability of Marketing Systems

Sustainable development is perhaps the most significant and yet the most difficult problem that marketing – and human economic activity in general – face at the beginning of the third millennium. The paper starts by charting the state of affairs for marketing and sustainability so far. It then uses the analogy of a living system to explore the requirements for a sustainable marketing system and...